Why 3D Product Animation Will Take Your Business To The Next Level
Did you know that animation is the ‘next big thing’ in the world of business? Most people might associate it with cartoons and comics, but the craft has as many applications outside entertainment as it has within. This is particularly true for 3D product animation, a concept that could take your business to the next level.
What is 3D Product Animation?
Let’s start by defining 3D animation: Will from Avid Integrated tells us “It’s the process of generating three-dimensional objects from drawings or sketches, and manipulating them to give the illusion of motion. This all happens within a digital environment that is 3-dimensional. With product animation, you use 3D modelling software to bring your products to life in a virtual sense.”
Now, the process is a lot more complicated in practice — you’re better off leaving it to a 3D product animation services provider anyway. Still, there’s no doubt that it represents a huge leap over standard rendering methods. Any concept, no matter how abstract, can be presented in a way that highlights its features and function. Unlike a product video, a three-dimensional model can be viewed from multiple angles. The design can also be tweaked and improved before the first prototype is built.
And it gets better; animation can even insert the camera inside your product. If you’re developing a new cracking mill, for example, you can see how particles flow through the machine. You can also disassemble the whole thing to see how components interact with each other.
Should You Hire a 3D Animation Firm?
It’s easy to go on and on about how animation has changed product development for the better. But what if your field of operation hardly ever requires it? Let’s say you’re a retailer or B2B service provider for instance; how exactly can 3D animation benefit your business?
Well, it all goes back to the need to bring stuff to life. Animation could literally do that to your marketing. Here’s how:
-It engages: Think about it — video’s already proven to a better job at engaging audiences than text. But everyone uses video ads these days. Switching to animated clips will help you stand out from the pack and attract interest.
-Saves time: Animated videos allows you to convey ideas quicker than other mediums. That means they carry more information per given time frame compared to ordinary videos. Not that the audience will feel inundated — surveys have shown that consumers are actually receptive to animated ads.
-Compelling: It’s one of the challenges of B2B marketing; appealing to someone who won’t fall for bells-and-whistles. The job only gets harder when you’re offering something as staid as accounting software. All that said, a 3D animated video can make all the difference here. You can liven up the mundane concepts while still showcasing the value of your offerings.
-Versatile: Animated videos can be used pretty much anywhere; they can be part of your blog content, email newsletters, or social media campaign. You could also use them to communicate in any context, from in-house presentations to pitching to investors.
In a nutshell, the potential of animation in business is virtually limitless. And believe it or not, it’s the most cost-effective marketing (or rather, communication medium). So don’t hesitate to get in touch with a 3D animation studio soon — it might just turn out to be the best decision you ever made.